People use lip balm for all sorts of reasons – to safeguard their lips from the sun, to keep it from chapping in the cold, etc. However, if you are a make-up enthusiast who likes to play around with lip colour, you’ll also know that any given lipstick application is only as effective as the conditioning treatment that went before.
This is why it’s so important to choose the best lip balm for perfect lipstick application if you are serious about prepping the ideal canvas for a captivating new lip hue. Today we are sharing a few top tips that will help you to choose the best balm to do just that.
DID YOU KNOW? There are between 800 and 900 million lipsticks sold annually around the globe, of which 300 million are sold in Europe alone.
TOP TIPS FOR CHOOSING LIP BALM FOR MAKE-UP PREP
* Choose a product you’d be willing to eat
It may sound like a strange prerequisite, but if you aren’t willing to eat your lip balm, what are you doing applying it to your lips? After all, at least trace amounts of every beauty product you apply to your skin, including hand cream, body scrub, and moisturising oil, will end up in your digestive system. This is why we recommend opting for a product that contains natural ingredients instead of a whole list of unpronounceable chemicals.
* Consider your lifestyle
Do you enjoy gardening, golfing, fishing, hiking, cycling or another leisure pursuit that takes you outdoors a lot? If so, get yourself a lip balm with a high SPF. While most people take care to apply sunscreen to their faces, necks, hands and arms, lips tend to be forgotten.
TOP TIP: If you suffer from cold sores, it helps to apply a lip balm with a high level of SPF on a regular basis to keep these blisters from recurring.
* Bear in mind your preferred mode of application
Do you put your lipstick on straight from the tube, or do you use a brush to apply the colour to your lips? If you like a more detailed approach, you may also want to invest in a lip balm that allows for precision administration, e.g. a tube with an angled application surface.
TOP TIP: Extend your lip balm slightly past your natural lip line before applying lipstick to keep the colour from running.
* Opt for matt over glossy
Certain commercial balms contain gloss to add a hint of sparkle when worn on its own. However, if you are exclusively looking for something to serve as a base for your lipstick, it is best to opt for a product that leaves a matt finish, so it does not hamper the longevity of your lip colour.
The best lip balm for perfect lipstick application is one that suits your lifestyle requirements. Choose a product that speaks to your day-to-day needs, suits your budget and leaves your lips feeling soft and supple. It may take a few tries to find the one that ticks all of your must-have boxes, so when you find it, be sure to stock up.